ANALISIS KERAGAAN AGROINDUSTRI KLANTING DI DESA GANTIMULYO KECAMATAN PEKALONGAN KABUPATEN LAMPUNG TIMUR

This research aims to analyze the procurement process of raw materials that correspond six rights (time, place, quality, quantity, type, and price), klanting agroindustry profit, marketing mix with 7P (product, price, promotion, people (human resources), process, physical evidence). uses case study method at Klanting Agrondustry in Gantimulyo Village Pekalongan District. The location was chosen purposively considering village is a production center East Lampung Regency. Data this were collected from December 2019 January 2020. data analysis used descriptive qualitative quantitative. results indicated has not fulfilled all components precisely, because it does match reality expected by owners on time, right quantity. On place price component, accordance owner's expectations, close agroindustry, low. advantages are good, shows positive advantage. That advantage obtained one month Mekar Sari Agroindustry amounting IDR4,933,709.57, Mitra Tani IDR3,854,706.64, Lestari IDR2,907,475.87. strategy implemented mix, only promotional missing applied optimally. Key words: klanting, performance